Adding Google Analytics website tracking into your website is a good start, but doesn’t provide enough information to track your website’s effectiveness without adding goals. Setting goals through Google Analytics will help determine how well your website is performing for your visitors and help measure return on investment for advertising. Here are some goals that could make sense for your website to start tracking.
- Capturing leads from your website. This would track potential customers filling out a contact form or signing up for your e-mail list. This will help you determine how often visitors are filling out forms and which website are referring the most leads.
- Convert leads to purchase. Online purchases, downloads, donations are all types of conversions to track. This is important to track the value of conversion your advertising budget.
- Inform your visitors. Many websites provide information and resources for their visitors to consume. The longer time spent on your website, the more relevant and effective your website is to them.
Now is the best time to get started on tracking goals on your website to establish baseline statistics which will help determine where to get started to improve parts of your website or find out what advertising is most effective.
Schedule a free, 30-minute evaluation and gain insights specific to your website.