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Our Process


Hurley Technologies takes a disciplined approach to creating interactive media solutions that work for your business. It all begins with you: what do you want to achieve? Who do you want to reach? What do you already know about your customers? What do you hope to learn?

Planning
Once we're clear on your objective, we get to work defining what digital marketing elements will help you get where you want to go. We help you develop an online marketing strategy, keeping in mind the available resources and time requirements. We then develop a digital marketing plan with timelines, critical paths, and resources, making sure that you're investing your money in what drives your business.

Design
We begin the design process by ensuring the website or online campaign reflects the knowledge we've accumulated on your target audience and your brand. We find the best way to interpret your brand online using our skilled team of designers and developers to create a powerful experience that resonates with your target audience.

Development
Our understanding of the advanced Internet technologies that will power your marketing message is incorporated into every online solution we develop. To maximize ROI, we leverage your existing technology investments and integrate our solution with your existing customer and product information. Our project management system keeps you involved and informed every step of the way.

Testing
We utilize rigorous best practice testing methodologies to ensure that your site or campaign performs flawlessly from day one. We test on a variety of different browsers and versions to ensure your customers have the experience we designed for them, from home page to shopping cart.

Launch
Our team works with your IT staff to ensure a seamless launch and to allow you to make future modifications without our involvement, if desired. We are justifiably proud of our record of launching websites and campaigns on time and on budget. However, the real reward is in the increased loyalty—and revenue—our work is able to achieve for your brand online.